Breadcrumb Navigation

Pizza with Pizzazz: Toppers Announces Menu Makeover Launch with Bold, New House Pizza Flavors

Pizza with Pizzazz: Toppers Announces Menu Makeover Launch with Bold, New House Pizza Flavors

November 4, 2013
WHITEWATER, Wis. – Toppers Pizza (Toppers), a 50-unit, eclectic franchise pizza delivery brand, has established a reputation as a forward-thinking frontrunner in the crowded pizza segment for offering unexpected options to their devoted customer base. The fast-growing brand announced a menu makeover today, spotlighting their commitment to originality. The adjustments to the menu, which will officially launch on Nov. 4, 2013, will roll out more of the unique and customizable options for which Toppers has become known, like pizzas with tater tots, pulled pork, diced dill pickles or French fried onions, in addition to their already-famous Mac ‘N Cheese Topper and Taco Topper.



“At Toppers, we strive to be pizza pioneers—we focus on experimentation and innovation, vowing to be the best pizza company in the world,” said Scott Gittrich, president and CEO of Toppers. “In order to really deliver on that mission, we are constantly evolving our menu to be the best in the segment by providing unconventional, adventurous and appealing options for our customers and fans. Our adjustments to our menu are guaranteed to make heads turn and mouths water for Toppers.”



The Toppers menu will feature three new house pizza offerings, including the Three Little Pigs—a pizza topped with smoky BBQ sauce, pulled pork, bacon, Canadian bacon and mozzarella cheese, covered with green onions and French fried onions; the Loaded Tot-zza—a pizza that starts with ranch sauce, mozzarella cheese, tater tots, bacon and green onions and is topped with drizzles of nacho cheese; and the El Cubano—a twist on the Cuban sandwich that includes bacon honey mustard sauce, mozzarella cheese, pulled pork, Canadian bacon, French fried onions and diced dill pickles. In addition, the menu will also offer pulled pork, French fried onions, tater tots and diced dill pickles as toppings for any custom-made pizzas. Toppers’ MyZA will be offered as a 9” round personal pizza and will be available in thin, hand-tossed, and their signature tall boy crust.



In order to develop these unique flavor profiles, Toppers researched the kinds of options consumers wanted to see in a premier pizza experience. The growing pizza brand reached out to their current customer base to see what types of options they wanted, but also to their non-base to determine what they weren’t getting from big-box pizza chains.



“Toppers is not only about customization; it’s also about customer-ization,” said Vice President of Marketing Scott Iversen, the individual who spearheaded Toppers’ menu changes. “In other words, we want to give our customers the chance to make their own choices when it comes to the food they eat, but also to let us do the work for them. With our made-over menu and new flavor profiles, customers can only expect one thing: to have their minds blown.”



In addition to new toppings and house pizza offerings, the revamped menu will also amp up Toppers’ complementary product offerings. With every pizza order, Toppers customers will get a choice of a Dippin’ Sauce, including new flavors like Parmesan Garlic and Bacon Honey Mustard, as well as classic mainstays like Mild and Hot Buffalo, formerly known as Mild Sauce and Hot Sauce. Toppers staff will use their pizza expertise to recommend Dippin’ Sauces that will round out the flavor profiles of each pizza and please their customers’ palates.



The dynamic pizza brand has already made an impact in the industry for its out-of-the-box items, like the Mac ‘N Cheese, Smoky BBQ Chicken and Taco Topper pizzas, as well as their popular twist on cheesy breadstix, Topperstix. Toppers is certain that their new menu items will continue to satisfy the adventurous appetite of their existing stalwarts, while also attracting first-time customers to join the brand’s loyal fan base. As the pizza brand continues to rapidly expand throughout the Midwest and through the nation, more people will have the opportunity to experience and fall in love with the Toppers brand.



“When we say that we are dedicated to ‘killing it on every detail of the customer experience,’ we take that seriously,” Gittrich said. “We’re truly committed to serving the signature Toppers style with every house pizza or order of Topperstix we make. Our updated menu will help us continue rising to the top of the pizza market and the competitive, fast-casual industry. ”



ABOUT TOPPERS PIZZA

In 1991, Toppers Pizza began its quest to become the best pizza company in the world by killing it on every detail of the customer experience. Headquartered in Whitewater, Wis., Toppers takes a unique approach to the crowded pizza segment by cooking up mouthwatering specialty pizzas that start with their fresh, made from scratch dough, smothered in real Wisconsin cheese and finished with outrageous toppings like French fried onions, oven-roasted tomatoes, mac ‘n cheese and tater tots. Toppers’ claim to fame comes in the form of Topperstix™, arguably the planet’s most addictively delicious cheesy breadstix. The Toppers empire encompasses 50 restaurants across 10 states and, with its rapid expansion, is in the midst of Midwest and national domination. In 2013, Entrepreneur Magazine ranked Toppers as one of the top 500 franchises in the U.S., and Nation’s Restaurant News declared the brand as one of the 50 breakout chains of the year. For more information on Toppers, visit www.toppers.com, www.facebook.com/ToppersRocks or www.twitter.com/ToppersPizza.
borderborder